Tourism New Zealand Launches US Wellness-Focused Campaign

On 21 October, Tourism New Zealand announced a major wellness-themed promotional campaign aimed at the United States for 2026 and 2027. The campaign highlights nature-based experiences, geothermal waters, forest trails and outdoor adventure as part of the country’s visitor proposition. Tourism marketers, creative agencies and digital communications providers can explore opportunities in destination branding, campaign production and audience analytics. The announcement did not disclose a campaign budget.